How to Get More Clients Through Word of Mouth

Simple networking & referral strategies to grow your beauty or wellness business

Want more clients without spending a dime on ads? It’s possible — and the secret is good old-fashioned word of mouth. In the beauty, spa, and wellness world, nothing beats the power of a happy client telling their friends, “You have to go see her!”

Whether you’re just starting out or you’re ready to grow your clientele, building a business through referrals is one of the most reliable (and affordable!) ways to get more people in your chair — and keep them coming back.

Let’s break down how you can spark buzz, build trust, and grow your client list with simple, actionable steps anyone can do — even if you're shy or new to the business!

What Is Word of Mouth Marketing?

It’s when people talk about you — in a good way! Word of mouth happens when someone has such a great experience with you, they can’t help but tell others.

This type of marketing is powerful because:

• People trust their friends more than ads

• It creates a personal connection right away

• Referred clients often turn into loyal, long-term clients

Step-by-Step: How to Build a Buzz-Worthy Business

1. Deliver an Experience Worth Talking About

Before people refer you, they need something worth sharing. This starts with the way you make them feel.

Make it memorable by:

• Creating a warm, welcoming space

• Paying attention to the small details (cozy blanket, relaxing music, essential oil aroma)

• Explaining what you’re doing in a friendly, confident way

• Asking about their needs and tailoring the treatment to them

• Ending with helpful tips or a small takeaway (like a mini sample or self-care advice)

People remember how you made them feel — and they’ll talk about it.

2. Ask for Referrals — the Right Way

Don’t be afraid to ask for referrals — most happy clients are more than willing, they just need a little nudge.

What to say:

“If you enjoyed your treatment today, I’d love it if you shared my name with a friend or family member!”“I’m growing my business, and referrals mean the world to me — thank you for helping me do what I love!”

Pro Tip: Keep it casual, sincere, and warm — not pushy or salesy.

3. Create a Referral Program

Make sharing fun and rewarding with a simple referral program.

Example:

• Give your client $10 off their next service when they refer a friend

• Their friend also gets a first-time client discount — win-win!

• Keep a referral tracker card or digital record so clients feel recognized

People love being appreciated — even a small reward goes a long way.

4. Show Off Your Client Love Online

Happy clients = the best marketers.

Ways to show appreciation and spread the word:

• Post a photo (with permission) and thank them for coming

• Share kind reviews in your Stories or Highlights

• Use testimonials in your bio, website, or booking page

• Tag them when they tag you — it keeps the engagement going

This not only builds trust with new followers but reminds past clients of the great experience they had with you!

5. Network Like a Pro (Even If You’re Shy)

Networking doesn’t mean handing out business cards to strangers — it means connecting with people who could benefit from your work.

Try this:

• Partner with a local hairstylist, makeup artist, or wellness coach and cross-promote

• Offer to do a mini demo or give a little freebie at local events

• Join Facebook groups or local wellness communities and offer value (tips, advice, expertise — not just promotions)

• Always carry a couple of business cards or a QR code to your Instagram

Real relationships grow real businesses.

6. Go Above and Beyond with Follow-Up

What you do after the appointment matters just as much.

Simple ways to follow up:

• Send a quick thank-you message or email

• Offer to pre-book their next visit

• Send a referral thank-you if they send someone your way

It’s these thoughtful touches that turn one-time clients into forever fans.

Bonus Ideas to Spark Referrals

• Create “Shareable Moments” – a cute mirror selfie station, nail reveal video, or spa selfie spot

• Give “Bring a Friend” cards – offer a special package when two friends book together

• Add a referral reminder to your receipts or thank-you notes

• Give a shoutout to top referrers each month – people love recognition!

The Bottom Line: Happy Clients = More Clients

When you show up with heart, deliver real value, and make your clients feel special, the referrals will come naturally. Word of mouth isn’t just about getting clients — it’s about building a community that supports your growth and cheers you on.

And the best part? Every conversation, comment, and kind word shared about your work helps you grow — organically, authentically, and affordably.

Now go out there and make your clients want to talk about you! You’ve got this.